ABOUT
Every project begins with a simple question: What emotion should this story leave behind?
Guided by cinema, music, and fashion, she creates visual narratives exploring human connection and the quiet complexities of life. Drawing from behavioural psychology and a fascination with rituals, gestures, and relationships, she transforms fleeting moments into cinematic compositions rich with atmosphere, symbolism, and carefully layered details.
Working across illustration, art direction, and concept development, Mihaela approaches every project as an opportunity to shape a complete visual narrative that extends naturally across different formats and mediums. Her work invites viewers not only to observe an image but to discover the story unfolding within it.
As one half of Sisters in Draw Studio, she has collaborated with Fontaines D.C., Cage the Elephant, and the United Nations. Her most recognised works include the first postage stamp dedicated to Christo Javacheff and illustrating Bulgaria's first Neolithic Museum.
Every project begins with a simple question: What world does this idea belong to?
Whether creating a brand campaign, a book, an exhibition, or a single illustration, she develops visual systems that give ideas a distinct atmosphere and identity. Illustration is one expression of a broader creative process encompassing concept development, art direction, storytelling, visual identity, and the thoughtful expansion of ideas across different mediums.
Inspired by literature, fashion, classical art, nature, music, and cocktail culture, she seeks the balance between elegance and curiosity, creating visual worlds that feel timeless yet contemporary. Her aim is not simply to illustrate a subject but to build immersive experiences that invite people to look closer and return over time.
As one half of Sisters in Draw Studio, she has collaborated with Meta, United Nations, L'Oréal, État Pur, Oreo, Hendrick's Gin, Absolut Vodka, and illustrated Bulgaria's first Neolithic Museum, while recently writing and illustrating her first children's book.
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CONTACTS
hello@sistersindraw.com
+359 892 200 118
borislava@sistersindraw.com
mihaela@sistersindraw.com
© 2019 Sisters In Draw